There’s no doubt that SONY’s new line of e-Readers with their affordable price tags and polished industrial design has appeal, technology mojo and excellent brand identity. But will they give Amazon a run for the money?

SONY announced the immediate release of two brand new e-Readers, the “Touch” and the “Pocket”, as well as pre-announcing for the holiday season a larger format, 3G wireless-enabled 7-inch “Daily” that will compete with Amazon’s Kindle DX.

Sony’s $299.00 6-inch “Touch”  (PRS-600BC), $199 5-inch “Pocket”  (PRS-300SC) and  7-inch $399.00 “Daily” e-readers (non-working prototype shown) will ship in several colors and have high-quality brushed metal casings.

Source: ZDNet

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